Twitter

UI Design / Experience Design

The Overview

Twitter is an online news and social networking site where people communicate in short messages called tweets

The Problem

During this time Twitter was in the process of refreshing the visual brand. Therefore their site and various products needed to undergo a re-design to reflect the new brand

The Solution

My Design Lead and I were tasked to re-design Twitter’s internal site, Birdhouse, with this new design language, while improving the overall user experience.

Twitter did an art-first approach to their brand identity that would encompass emotion and expression.

“So rather than build the system up from each component part or build around a specific element, we embarked upon building a creative design system that’s intentionally imperfect”

  • Tears are used to reveal information or to focus on something. 

  • Layers and textures represent the constant stream of overlapping and intersecting conversation. 

  • The use of color that pops, conveys humor, intensity, and authenticity.

  • And ground everything inTwitter blue

With this new direction of more boldness and layers with tears, color, images and words, we made sure to present the same raw emotion of the brand onto all the pages of Birdhouse

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