Ashley Uy
Empathetic Product Designer & Enthusiastic Guacamole Maker
Experience
Product Designer III
Aya Healthcare (2023 - Present)
Creating meaningful and cohesive end-to-end experiences for internal and public-facing platforms. Influence teams to make user-centric decisions across the product development lifecyle.
Working alongside cross-functional team members on 5 product teams in the execution and delivery of our products and using a user-focused, iterative design process.
Collaborating with user researchers, product managers, lead developers and stakeholders to inform design concepts and decision making.
Analyzing results from user interviews, data and research and incorporating those findings into design strategies to improve our platform’s performance and staff efficiencies.
Product Designer II
Academia.edu (2021 - 2023)
Designed new features and experiences for Academia’s most powerful product, Mentions, and supported the goal of showing users their growth and impact of their research.
Designed and launched Academia’s new homepage that resulted in an increase of user engagement on the site.
Worked with SEO/Growth product manager and created design variants that support A/B test hypotheses. Continuously ensured designs increased user engagement and business metrics.
Re-designed our logged-out single work page, the most trafficked page on Academia, and optimized it to be SEO-friendly and user friendly. The innovative design direction + incremental changes after launch has yielded impactful results: 56% increase in sign ups
Contributed efforts into creating scalable components to help grow our Design System at Academia.
Continuously collaborated across teams with designers, product managers, engineers and researchers to ensure designs/projects are aligned with goals throughout entire process.
UX/UI Designer
Hero Digital (2019 - 2021)
Established the look and feel for various interfaces, including websites, mobile devices, & apps.
Translated client business requirements, user needs, technical requirements into designs that are visually enticing, easy to use, and emotionally engaging.
Created and established Design Systems that are able to scale for various clients.
Worked collaboratively with other designers to ensure a consistent, integrated brand perception and user-experience.
Collaborated with a cross-functional team that included engineers, product managers, designers and researchers in order to solve complex problems and create the best user experiences.
Visual Designer
SK+G (2018 - 2019)
Implemented an effective design process with the digital team. Tasks included user research, personas, sitemaps, user stories, user journeys, task flows, wireframes and mockups.
Produced digital designs, emails, landing pages and other collaterals for the direct marketing team and agency clients.
Collaborated with a cross-functional team that included engineers, product managers, designers and researchers in order to solve complex problems and create the best user experiences.
UI / UX Design Apprentice
Thinkful (2017 - 2018)
Collaborated with a Senior Product Designer to develop my skills in the design process.
Created visual components and interactions for websites and mobile apps to meet user and product needs.
Produced UI/UX deliverables: personas, user flows, journey maps, wireframes, mockups, prototypes.
Social Media Specialist
Freelance (2015 - 2018)
Connected communities with brands through content curation, creation and marketing strategies.
Clients: LeBasse Projects, CFY Development, Industry Partners, Jamestown
Education
General Assembly
Front-End Web Development
Web Design Circuits
University of Nevada, Las Vegas
Bachelor of Science in Business Administration, Emphasis in Marketing
University of Nevada, Reno
Courses in Management and Marketing
Areas of focus
UI Design
Visual Design
User Flows
Prototyping
Creative Ideation & Brainstorming
UX Design
Product Design
Design Systems Thinking
Wirefraimng
Company projects I’ve worked on