Ashley Uy

Product Designer • Coffee Drinker • Playlist Creator

Experience

Aya Healthcare (2023 - Present)

Designed and delivered meaningful, cohesive end-to-end experiences across internal tools and public-facing platforms.
Advocated for user-centric decision-making throughout the product development lifecycle, influencing cross-functional teams toward better outcomes.
Partnered closely with product managers, engineers, researchers and stakeholders to translate complex problems into thoughtful, usable solutions.
Worked across 5 product teams, applying iterative design processes to execute, refine and ship impactful features at scale.
Conducted usability testing and synthesized feedback into actionable improvements that enhanced both user satisfaction and business metrics.
Collaborated with developers to ensure design feasibility, smooth handoffs and high-quality implementation.
Contributed to design system initiatives by ensuring visual and interaction patterns were scalable, consistent and aligned with brand standards.
Balanced user needs with business goals, delivering solutions that drove efficiency, improved engagement and supported company growth.

Academia.edu (2021 - 2023)

Designed new features and experiences for Mentions, Academia’s most powerful product, supporting the goal of helping researchers understand the growth and impact of their work.
Led the design and launch of Academia’s new homepage, driving a measurable increase in user engagement across the platform.
Partnered with SEO and Growth PMs to create design variants for A/B testing, validating hypotheses and ensuring designs directly contributed to improved engagement and business metrics.
Reimagined and optimized the logged-out single work page (Academia’s most trafficked page), improving SEO and usability. This innovative redesign and incremental updates led to a 56% increase in sign-ups.
Contributed to the design system by creating scalable, reusable components, ensuring design consistency and efficiency across the product suite.
Translated research insights and user behavior data into actionable design decisions that balanced business objectives with user needs.
Collaborated with product managers, engineers, researchers and designers throughout the entire product lifecycle to align vision, strategy and execution.
Supported usability testing efforts and iterated designs based on feedback, ensuring solutions were both intuitive and impactful.

Hero Digital (2019 - 2021)

Established the visual direction and interaction design for websites, mobile apps and digital platforms, ensuring cohesive and engaging experiences across devices.
Translated client business goals, user needs, and technical requirements into intuitive, visually compelling and emotionally engaging interfaces.
Designed and implemented scalable design systems for multiple clients, enabling brand consistency, efficiency and reusability across projects.
Produced wireframes, prototypes, and high-fidelity UI designs to communicate concepts and validate ideas with stakeholders and users.
Collaborated with other designers to maintain a consistent brand identity and user experience across diverse client projects.
Applied accessibility best practices to ensure inclusive design for all users.
Balanced business objectives, user needs and technical constraints to create solutions that drove measurable results for clients.

SK+G (2018 - 2019)

Designed and delivered a wide range of digital assets — including emails, landing pages, marketing campaigns and branded collateral — that supported both agency clients and in-house direct marketing efforts.
Produced high-quality visual and UI designs that balanced brand identity, usability and accessibility.
Partnered with cross-functional teams (engineers, product managers, designers, researchers) to translate complex requirements into clear, user-friendly solutions.
Collaborated closely with marketing teams to align digital design outputs with campaign goals, engagement targets and conversion metrics.
Created responsive layouts and design systems to ensure consistency and scalability across digital platforms.
Conducted design reviews and gathered feedback from stakeholders to continuously refine and improve design deliverables.
Maintained an eye for visual storytelling, typography and layout, ensuring designs were both aesthetically engaging and strategically effective.

Thinkful (2017 - 2018)

Collaborated closely with a Senior Product Designer to develop hands-on experience across the full UX/UI design process.
Created visual components and interactive elements for websites and mobile apps, ensuring solutions aligned with both user needs and product goals.
Produced a variety of UX/UI deliverables — including personas, user flows, journey maps, wireframes, mockups and interactive prototypes — to support research and design decisions.
Applied user-centered design methods to balance usability, accessibility and aesthetic appeal.
Participated in design critiques, workshops, and feedback sessions to refine concepts and strengthen design skills.
Learned to work iteratively, incorporating user feedback into continuous design improvements.
Developed a foundation in design systems, responsive layouts and interaction patterns to ensure scalability and consistency across products.

LeBasse Projects (2017 - 2018)

Developed and executed social media strategies to grow online presence, increase engagement and amplify brand awareness for LeBasse Projects and its clients.
Created and curated content campaigns across multiple platforms, balancing brand storytelling with audience insights to maximize reach.
Managed client accounts including Industry Partners and Jamestown, ensuring alignment with business goals and marketing objectives.
Monitored analytics and performance metrics, using insights to refine strategies and improve audience engagement.
Strengthened brand voice by experimenting with emerging trends, hashtags and creative formats, resulting in measurable growth in followers and interactions.

Freelance (2015 - 2018)

Partnered with clients (including CFY Development) to develop social media strategies that strengthened brand presence and community engagement.
Curated, created and scheduled content across platforms, ensuring messaging was consistent, visually engaging and aligned with brand identity.
Leveraged audience insights and analytics to optimize strategies, improve engagement and drive measurable growth.
Built and maintained community relationships, fostering authentic connections between brands and their audiences.
Experimented with creative storytelling techniques and new formats to keep content fresh, relevant and user-focused.