Lamb Weston

Product Design / UI Design

2 Projects

Potato Perks Loyalty App

Food Show Application

Potato Perks Loyalty App

The Overview

Lamb Weston Holdings, Inc. is one of the world’s largest producers of frozen potato products, supplying restaurants and foodservice operators globally.

The Problem

Lamb Weston wanted to design a fun, easy-to-use loyalty program that would strengthen their relationship with restaurant operators. The challenge was to create a program that not only rewarded loyalty but also provided tangible value to operators in both their front-of-house and back-of-house operations.

The Solution

We designed Potato Perks, a mobile app loyalty program that goes beyond earning and redeeming points. The app gives operators access to:

  • Rewards and perks for their continued business

  • Exclusive resources to streamline operations

  • Recipe inspiration and trends to keep menus fresh

  • Industry insights to help restaurants stay competitive

The result is a program that feels engaging, rewarding, and truly beneficial to operators—deepening their connection with the Lamb Weston brand.

Interactive Onboarding

Upon downloading the app, users are guided through a fun and engaging onboarding flow. The playful step-by-step process introduces the app’s features, highlights its benefits, and sets clear expectations—ensuring users immediately understand the value of Potato Perks while feeling excited to dive in.

Seamless Tutorial

After completing onboarding, users are guided through an optional, easy-to-follow tutorial. This walkthrough highlights key navigation patterns and core features, helping users quickly understand how to get the most out of the app and unlock its full potential.

Feature Highlights

The app centers around earning and redeeming points through the Potato Perks loyalty program. Beyond rewards, users also gain access to valuable operator resources, recipe inspiration, and industry insights—all designed to support restaurant success and keep operations on trend.

Insights

Provides industry insights that help operators stay informed and keep their business on trend.

Gives users access to a collection of Lamb Weston recipes designed to inspire creativity and keep menus fresh.

Recipes

Provides users with easy access to Lamb Weston’s complete product lineup, helping them choose what works best for their business.

Products

Perks

Allows users to monitor their points and redeem rewards that provide real value for their operations.

Food Show Application

As part of our year-long partnership with Lamb Weston, we delivered several impactful digital initiatives—including a full website redesign, a customer loyalty app, and a food show app designed to enhance their trade show presence.

The Overview

The Problem

At industry trade shows, Lamb Weston needed a way to engage business customers beyond static displays. They wanted an interactive tool that would let customers quickly explore new products, access resources, browse recipes, take quizzes, and easily connect with sales representatives—all in one seamless experience.

The Solution

We designed a tablet-based web application that transformed the booth experience into something dynamic and interactive. The app allowed trade show attendees to discover products, explore recipes, and connect directly with Lamb Weston in a fun, user-friendly way. To ensure consistency across digital touchpoints, we leveraged their existing design system components—creating a cohesive experience that felt like a natural extension of the Lamb Weston ecosystem.

Feature Highlights

The app was designed to make the trade show experience engaging and informative, with core features that included:

  • New Product Discovery – Customers could easily browse Lamb Weston’s latest offerings in an interactive format.

  • Access to Resources & Recipes – Attendees could explore valuable resources and discover new recipe ideas tailored to their businesses.

  • Interactive Quizzes – Fun, educational quizzes helped keep users engaged while reinforcing product knowledge.

Fry Consumer Quiz

To make product discovery more personalized, we designed an interactive quiz that helps users identify which Lamb Weston products best fit their business and customer needs. By answering a short series of simple, targeted questions, users quickly receive tailored recommendations—making it easier to connect the right products with the right audience.

Trending Fry Recipes

Users can browse Lamb Weston’s full library of recipes, giving them fresh menu ideas and inspiration to keep their offerings exciting and on-trend.

Explore Products

Users can explore detailed product information, helping them discover the right solutions to support and grow their business.

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