Mary Kay

Product Design / UI Design / User Experience Design

The Overview

Mary Kay is a leading global beauty brand, generating $4 billion in annual sales across more than 35 international markets.

The Problem

In today’s crowded beauty market, Mary Kay needed to differentiate itself from competitors. The challenge was to deliver a more personalized experience—one that would strengthen relationships between clients and their personal consultants while also modernizing the brand’s digital presence.

The Solution

Rather than designing just another shopping app, we reimagined how clients could connect with Mary Kay as a whole. Our concept introduced a mobile experience that goes beyond transactions—creating a seamless way for clients to engage directly with personal consultants while enjoying a highly tailored shopping journey designed to feel both personal and inspiring.

Streamlined Onboarding

We designed a simplified onboarding flow that guides clients through the app while encouraging them to quickly find and connect with a personal beauty consultant. This step establishes a strong foundation for ongoing personalized service right from the start.

Seamless Consultant Connection

Because the client–consultant relationship is central to the Mary Kay experience, we designed multiple intuitive entry points within the app that make it easy for users to connect and communicate with their personal beauty consultants at any stage of their journey.

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